This is amongst the most
successful & renowned online businesses prevalent in India.
Since past several years, Indian
websites of matrimony furnish quality services to marriage candidates.
The age-old match creating
system is changing its functionality by commencing on an online platform.
This is so, since the internet
savvies are increasing day after day.
The scope of this business is
very potent. Also, it’s an evergreen field; hence demand flow of services will
keep on growing.
Here some fascinating data
regarding this is presented by the Rediff survey: Business scope of matrimony,
lone in India is of worth 1000 crore.
Whereas online, matchmaking
business has been growing about 60 crores a year with average fees for
membership varies from 1500 to 9500 depending upon the duration.
That is the major reason why people
are opting for this profiteering business. Now, if you belong to that pool,
below given tips are for you:
Group or solo business?
Make the decision whether you
want to do in a group or all alone.
Both of which posses their own
sets of pros & cons. one of the major factor to consider is of course
profit.
In the case of group you got to
divide the returns into few parts whereas if you are a lone warrior you can
enjoy it wholesomely.
At first sight, it seems the
better option; however doing it alone increases your workload and pressure as
compared to its counterpart.
Determine the target
audience
There are no bars or hindrances
in starting your business for whole lot of religions & communities, still,
it's better to predetermine the audience especially if you are sort of budget.
You can start off by targeting
single religion or caste let’s say for example- Brahmin.
You can expand the category
later on, once you start getting popular.
Hire the professionals
There are several of them,
catering the services for making matrimony website.
These services involve the use
of matrimonial
script equipped with exquisite features in order to improvise your
site with elegancy.
Order the demo
Majority of the service
providers will proffer website demo of their sites to make you understand their
functionaries & technology.
Marketing & legitimacy
Once the forming of website gets
over its time for the promotions both in online & offline platforms.
One can exploit the social
media, word of mouth & local newspapers for this very reason.
Along with that, you also need
to have a lawyer in place to avoid any legit issues of the future.
Setting a legal entity
For becoming registered entity
one needs to make business organization with which you are comfortable.
One might need CA for the
purpose. Here is the list of things you would need for different categories.
Sole proprietor
For this the pan card of the
proprietor is needed.
Partner
Here two of them can
build the entity complying the partnership act.
A deed is needed to be
signed for this reason.
Pvt. Ltd.
In this, two persons can
make entity complying the company act.MA & AA is needed to be signed.
Company (Ltd.)
In this 7 people can
make the entity complying to companies act. An MA & AA is needed to be
signed.
Once you cross the
limit, apart from above-stated things, service tag registration is also needed.
Other than that
municipal registration is required too.it varies from place to place.
Also other legal stuff
to be carried out is primarily to get your bank account opened & formalize
it.
Marketing strategy
There are few ways for
marketing matrimonial site.
E-mail
/ SMS marketing
This is sort of
cost-effective way for running your campaign; you can fetch 1000 people with
cost 1000 Rs. There are many ways to optimize the proceedings and professional
set up is needed for management.
SEO
You need optimization of
the site as required. For that, the team is also needed to propel the campaign
along with the content.
Paid
advertising
PPC also termed as a pay
per click is a renowned way to reach the people. GOOGLE, FACEBOOK &
LINKEDIN are the biggest players of all.
It’s imperative to go to
professionals only.
So, the above-mentioned ways are
of utmost significance, if you are deciding onto commencing an online
matrimonial website.
If you are thinking of hiring
professionals to provide you with the readymade matrimonial script we have
something for you.
Yes, there are several script
providers in the market indeed.
But, Narjis infotech is one such
reliable company with 12 years of experience.
With advanced matrimonial
software in our arsenal, we have been developing responsive sites for
prestigious clients. We aid our clients with an online presence thereby
progressing their business.
We cater the scripts with all
important features. which ultimately get them more engagements &
conversions.
Locally, businesses are trying
our scripts with ever increasing rate, and getting larger presence & greater
influence.
Nowadays, Matrimonial companies
are surging on a greater scale while their competition is increasing.
Hence to get the upper edge you
must need a unique site, that is what our focus is, as a leading PHP matrimonial
script provider, we give preference to client satisfaction.